SALES CONTENT IMPACT

Our friends at Hubspot and Aircall recently published the 2023 Sales Trends Report.

Let's focus on a section of the report about the performance of content shared by sales reps with their prospects.
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TOP 3 : 

- Product Demos 

- Customer testimonials

- Reviews 

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What does this mean? 
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Buyers in 2023 want to be autonomous in their decision-making, and to do so asynchronously. 

We recently talked about the notion of Buyer Enablement: putting buyers in the best possible conditions to make their buying experience easier.
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A Digital Sales Room is a major contribution to this! 

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Contact us if you'd like to discuss Buyer Enablement and sales content distribution ;)

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