Jun 9, 2023
IS SALES ENABLEMENT ENOUGH?
Is your focus on Sales Enablement, or Buyer Enablement? 🤔
If you're confused, let's clear the air:
SALES ENABLEMENT
Imagine a well-tuned orchestra, with sales representatives conducting seamless symphonies through customized call scripts, deep competitor research, bespoke sales deck templates, and targeted buyer personas.
That’s sales enablement! 📈
BUYER ENABLEMENT
Now, visualize your buyers as astronauts exploring the cosmos of your products and services, guided by ROI studies, cost calculators, customer stories, mutual action plans, and more.
That's buyer enablement: making the complex buying universe as navigable as possible! 🌌
You don't have to pick one over the other!
An optimal strategy combines both, creating a holistic ecosystem where sellers are powered up 🔌 and buyers find it incredibly easy to make informed decisions 🎯.
Complement your sales enablement with robust buyer enablement.
Result: Speed up the buying process & amplify the value of working with sales!
Do you want to know how to seamlessly include Buyer Enablement in your strategy?
